The floriculture marketplace of tomorrow skip_content_text
Floriday direct bieden

The floriculture marketplace of tomorrow

Every day we go for better, with our guiding principle being to continue to help you now and in the future with simplify dealmaking, customised logistics and smart business. A lot is changing now and in the coming years about our services and within the cooperative. We are renovating while the shop remains open. Together, we are working on progress.

Discover Floriday

Floriday is the digital platform for floriculture through which we aim to facilitate and simplify trade while promoting growth. With Floriday, we are making the floriculture industry more accessible by providing a single international platform where growers, buyers, service providers and software suppliers come together. An online platform with useful features and additional services that make it easy for you to do business efficiently.

Auction changes

For many growers and buyers, the auction is still a familiar, irreplaceable means of selling flowers and plants. Changes in the market, require innovations in the auction process at an appropriate pace. The ultimate result is a healthy balance between supply, auction and delivery times and future-proofing the auction as a trading method on our platform.

Step by step, we have been working for some time on merging the current clocks at our physical hubs into one central clock per product group across hubs. With buyers, for example, we are working together on buying on the clock and Auction presales via a 'Pre-auction' and 'Auction' app on Floriday. Of course, the careful development of these takes time.