Selling at auction | Supplying | Royal FloraHolland skip_content_text
DSC61521

Selling at auction

Growers have been selling their flowers and plants at Royal FloraHolland auctions for over a hundred years. Optimal pricing at the lowest possible costs is of paramount importance.

  • Selling at auction
  • Auction Presales
  • Direct Bidding
  • Direct sales
    • You will find the widest and deepest floriculture assortment on our floriculture marketplace every day. It is the leading international showcase for supplying your (new) products. All over the world, buyers are ready to buy your flowers or plants from behind their screens every day from 6 am our time via 'Distance Buying' (DB).

    Deliver your fresh flowers or plants every day and we will take care of auction sales and logistical delivery to buyers. You set your own individual minimum price for each lot.

    How does it work?

    • To sell at auction, your flowers or plants must have been supplied to one of our physical hubs
    • You need an 'Auction delivery note' for that
    • You prepare and send an 'Auction delivery note' on Floriday or through a software package linked to Floriday.
    • As a grower, you prepare an auction delivery on Floriday or your linked software and immediately indicate whether you also want to supply for Auction presales
    See how it works
    Simon vd Burg DSC0772

    The auction is changing

    The auction is still a familiar and successful way for many growers to sell flowers and plants. That is why we are busy future-proofing it. For example, we will increasingly auction the supply and demand of flowers and plants from one place, while everything is at our physical hubs.
    Read more

    Set an individual minimum price

    From 1 January 2024, there will no longer be collective minimum prices at auction (also known as VBN prices). You will specify your own individual minimum price. If the auction price falls below this minimum price, the product rotates. This will give you the opportunity to respond to market developments.
    Read more

    Continuous auctioning

    Do you supply your products on different load carriers or at different times but want to have them auctioned as a single lot? Then choose 'Continuous auctioning'.
    Continuous auction

    Logistics fulfillment

    Whether you sell all your flowers and plants at auction, directly or actually prefer a combination of auction and direct trade, Royal FloraHolland makes supplying and delivering to your customers as easy as possible for you. Even if you don't yet know when or through which sales channel you want to sell. Or if you don't have enough space yourself to store your products temporarily. Together, we will find a solution that suits you.
    Read more
    Floriday Laura van der List 11

    Discover Floriday

    Buying and selling flowers and plants from one place. Handle all your commercial processes easily from now on. Work online or connected through your own software package.
    Read more
    Auction

    All in a row

    All about selling at auction at a glance

    Services

    Your business, our support

    We help you do smart business. Stay up to date with all market developments, request commercial advice or subscribe to our market data dashboards. Choose a service you want to know more about.

    DSC61521

    Clockview

    View service
    App Insights Floriday prijsinformatie

    Insights

    View service
    Royal Flora Holland Strategisch Martktinzicht

    Strategic Market Insight

    View service
    Preview DSC4242

    Sales advice

    View service
    Preview DSC4393

    Want to sell through our floriculture marketplace?

    Would you also like to sell your flowers or plants on the Royal FloraHolland platform? Become a member of our cooperative or choose to offer your products without membership. Of course, membership offers you all kinds of benefits. We would be delighted to tell you more about it.
    Read more

    Rates

    View the current rates for our services and cooperative membership.
    View rates
    Contact

    We are happy to answer all your questions

    Get in touch with us.