Direct Bidding
With Direct Bidding, you specify your asking price for your flowers or plants. Buyers then immediately bid the asking price or make a counteroffer.
You can find our Direct Bidding offer and the asking prices on Floriday, our digital platform. In the event of a counteroffer to your asking price, the deal is closed as soon as you accept the best offer.
How does it work?
- As a grower, you place offerings per layer or trolley at an asking price on Direct Bidding
- Buyers buy directly at this asking price or make a counteroffer until 3 pm
- You set a minimum bid or accept counteroffers until 3.15 pm and close the deal by adjusting the asking price
- Flowers or plants are delivered to the specified delivery location between 6 and 7 am the next day
Deliver it yourself or with our help
You can choose to organise the delivery of your directly sold flowers or plants yourself or with our help. For example, we offer you Connect Logistics, which ensures that your product reaches the right buyer based at our physical hubs. With Floriway we pick up your direct sales combined with what you might want to offer on the auction or auction presale.
Logistics fulfillment
Whether you sell all your flowers and plants at auction, directly or actually prefer a combination of auction and direct trade, Royal FloraHolland makes supplying and delivering to your customers as easy as possible for you. Even if you don't yet know when or through which sales channel you want to sell. Or if you don't have enough space yourself to store your products temporarily. Together, we will find a solution that suits you.
Direct bidding
All in a row
Here you will find everything about Direct Bidding at a glance
Contact
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Get in touch with us.