Auction Presales
With Auction presales on Floriday, you sell fresh auction offerings before the auction even starts. That way, you sell flowers or plants in small quantities, often at a better price than at auction.
With Auction Presales, you offer flowers or plants as early as one day before the auction (from 12 pm until no later than 5.55 am on the day of the auction. If your offerings are not sold via Auction presales, your flowers and plants will be auctioned on the clock the same day.
How does it work?
With Auction presales, you as a grower decide your own minimum selling price. And buyers have the flexibility to easily purchase special flower and plant varieties from a packaging unit*. You use the same logistics processes as for the auction, at the same logistics costs.
*Auction groups with B1-quality, A2-quality plants and the relocated/reauctioned groups are not available for Auction presales.
*Auction groups with B1-quality, A2-quality plants and the relocated/reauctioned groups are not available for Auction presales.
- To sell via Auction presales, your product must have been supplied to one of our physical logistics hubs
- You need an 'Auction delivery note’ for that
- You prepare and send an 'Auction delivery note' on Floriday or in the software package linked to it
- As a grower, you prepare an auction delivery on Foriday and immediately specify whether you also want to offer on Auction presales
- You can adjust the quantities for Auction Presales until the lot has been physically received and scanned at one of our hubs
- Delivery of the flowers and plants takes place through the same logistic processes as for the auction, in accordance with the applicable conditions and rates
Logistics fulfillment
Whether you sell all your flowers and plants at auction, directly or actually prefer a combination of auction and direct trade, Royal FloraHolland makes supplying and delivering to your customers as easy as possible for you. Even if you don't yet know when or through which sales channel you want to sell. Or if you don't have enough space yourself to store your products temporarily. Together, we will find a solution that suits you.
Auction Presales
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Here you will find everything about Auction presales in a nutshell.
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