Sell how you want | Supplying | Royal FloraHolland skip_content_text
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Sell how you want

Offer your flowers or plants the way you want easily on Floriday, the largest digital and international floriculture platform. Select and combine your own preferences for the auction, Auction Presales, or direct trade in your commercial approach.

  • Sell how you want
  • Track your sales and the market
  • Supplying: good to know
  • Accurate supply information

    • What is your commercial approach?

    Want to sell your flowers or plants at auction, through Auction Presales, Direct Bidding or direct trade in day or forward trading? You can do this on our Royal FloraHolland platform. This also includes the option to combine auction sales and direct trade, for example. Whichever way you sell your products, we limit your sales risks together. You always have a 100% payment guarantee with us.
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    Discover Floriday

    Buying and selling flowers and plants from one place. Handle all your commercial processes easily from now on. Work online or connected through your own software package.
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    Selling at auction

    Every day, we auction the widest and deepest floriculture assortment in the world. Optimal pricing at the lowest possible costs is of paramount importance.
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    Auction Presales

    With Auction Presales, you sell fresh auction offerings before the auction even starts. You determine your own minimum selling price and make use of our auction logistics at the same logistics costs.
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    Direct Bidding

    With Direct Bidding, you specify your asking price for your product. Buyers immediately bid the asking price, or make a counteroffer. With a counteroffer, the deal is closed as soon as you accept the bid.
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    Direct sales

    Would you like to sell your flowers or plants directly to buyers on our platform? It’s easy. Floriday offers various options for direct day trading, weekly trading and forward trading.
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    Noviteiten

    Novelties

    Have you developed a new product? Then, of course, you want as many people as possible to know about it. So enter your flower or plant into the novelties programme. Present your novelty at one of our trade fairs, or win one of our awards
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    Supply

    All in a row

    When supplying, there are some guidelines that every grower adheres to. These are the most important ones:

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    Want to sell through our floriculture marketplace?

    Would you also like to sell your flowers or plants on the Royal FloraHolland platform? Become a member of our cooperative or choose to offer your products without membership. Of course, membership offers you all kinds of benefits. We would be delighted to tell you more about it.
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    Rates

    View the current rates for our services and cooperative membership.
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    Contact

    We are happy to answer all your questions

    Get in touch with us.