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Royal FloraHolland 100% owner of Floriway

November 8, 2024

Marc Goudzwaard
Royal FloraHolland has acquired the remaining 15 per cent shares of Floriway, making it now 100 per cent owner of the floriculture transport company. In recent months, Floriway's management team, led by acting managing director Marc Goudzwaard, has laid a successful foundation for the future. Together with the acquisition of the remaining shares, Marc Goudzwaard has also been permanently appointed as managing director of Floriway. Full ownership and the final appointment of new management mark the path towards further restructuring and repositioning of Floriway. This encompasses the daily focus on customers and services and closer cooperation and synergy between the services of Royal FloraHolland and Floriway. Financial details of this transaction will not be disclosed.

‘This step first of all shows the confidence we have in the results and future of Floriway and therefore in Marc and his management team,’ says CEO Steven van Schilfgaarde. ‘In addition, we at Royal FloraHolland consider it essential that with Floriway our members can always count on affordable, efficient and sustainable floriculture transport. After all, for the floriculture chain, transport is an inextricable part of the supply chain; we work with fresh flowers and plants that need to be transported in a timely and affordable manner. The 100% ownership means we can always offer this to our members. The improvements realised over the past few months in combination with the previously announced plan gives Royal FloraHolland's management board confidence in a healthy future for Floriway. An important part of this is the maximum cooperation and synergy between Royal FloraHolland and Floriway in the provision of services. Although Floriway is not yet immediately profitable, this lays the foundation for a stable and healthy future.’


Appointment Marc Goudzwaard

Marc Goudzwaard has been appointed director of Floriway with immediate effect. He has held this role for the past six months. Marc comes from Royal FloraHolland where he was responsible for transport packaging and he has a background in the logistics world. In recent months, the management team led by Marc Goudzwaard has implemented numerous concrete interventions and improvements, with a clear plan towards a financially healthy future.