Member packs explained skip_content_text
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Four member packs explained

Four member packs align with the different ways members do business with their customers. The member packs are:

1. Direct focus

This member pack offers favourable rates for growers who only sell flowers and plants directly to customers. If you select this pack, you will not be able to use the Auction or Auction Pre-sales.

2. Direct flex

The Direct flex member pack is for growers who clearly prefer direct sales, but at the same time want flexible use of the auction. For example, to trade leftover lots or secondary crops. With this member pack, you maintain flexibility in the sale of your flowers or plants. Rates for direct transactions and auction transactions have been adjusted accordingly.

3. Auction flex

If you trade over 20% of your flowers and plants through via the auction on average, this is the most optimal member pack for you. In addition, you often sell some of your flowers and plants directly too. We offer you a favourable rate for auctioning your products. The Auction flex member pack is most similar to the existing services we have offered members for years.

4. Auction focus

Auctioning through the clock is what you prefer to do. But sometimes you also sell flowers and plants directly to your customers. Good to know, we give you extra support in using your catalogue step by step on Floriday, the digital platform for floriculture. And we give you a permanent point of contact at the auction and judging rooms. You can present your novelties free of charge at our in-house fairs and the IPM Essen. Different conditions currently apply to be FSI-compliant in this pack.

Need advice on choosing a member pack?

Choosing a member pack is an important choice. With our special online advice tool, we make that choice and the comparison of member packs a little easier.
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Want to sell through our floriculture marketplace?

Would you also like to sell your flowers or plants on the Royal FloraHolland platform? Become a member of our cooperative or choose to offer your products without membership. Of course, membership offers you all kinds of benefits. We would be delighted to tell you more about it.