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Pieter's perspective: March

April 7, 2025

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In Pieter's perspective, we hand over to Pieter Bootsma, CEO of Royal FloraHolland. In this video, he shares his perspective on the past month.

Pieter Bootsma has now completed 100 days as CEO of Royal FloraHolland. A good moment to look back on the past period. He talks about the positive results of 2024 and his visit to Kenya and Ethiopia. But he also looks ahead. Curious about Pieter's experiences? Watch the video!