Floriday Daytrade puts stock on sale earlier with faster delivery for buyers

We recently launched a new way of day trading through Floriday: Daytrade. Growers now have the option to put their stock on sale earlier, reach more buyers and deliver full trolleys, all while leaving the logistics to Royal FloraHolland. It also gives buyers new options as they can purchase a wider range of items earlier in the day and have their merchandise in the box earlier thanks to different delivery slots.

How does this work for growers?

Early in the day, growers provide a commercial estimate of their stock on Daytrade. Quantities and prices are flexible so can be adjusted throughout the day. Growers receive orders for these lots from buyers all day long. The commercial stock is then sent to the selected Royal FloraHolland hub and RFH logistics delivers these orders to buyers.

How does this work for buyers?

Because the Daytrade stock is put on sale earlier, buyers have an opportunity to purchase this stock earlier. Depending on the grower's delivery terms, the buyer can also choose from a wide range of delivery slots, meaning that in some cases purchases can be delivered same-day. Buyers will find the stock on Floriday Explorer (under Clock pre-sales stock), through the VMP and API links and in FloraMondo. And the stock will soon also be available in My Shop.

Launch in Rijnsburg

Several growers are now using Floriday Daytrade at the RFH hub in Rijnsburg. It will soon also be possible to offer Daytrade at Naaldwijk and Eelde. Floriday Daytrade is currently only possible on the Floriday screens. We are in talks with software vendors to support Daytrade additionally through the API link.

Register for the waiting list

Growers can register to participate in Floriday Daytrade on the Floriday dashboard. Growers then go on a waiting list. Depending on availability at the hubs, we will let growers know when they can start using Floriday Daytrade. Not signed up yet? Sign up here.

Do you work using a software package? We will be discussing interest in Daytrade with software suppliers. Make sure you let the software supplier know that you are interested, too. We are working with the software suppliers to try to make Daytrade accessible via the software packages as soon as possible.

Do you have any questions about Floriday Daytrade? Check out the Growers Helpcenter and Buyers Helpcenter for more information. Contact our support team on 0174-352070 or support@floriday.io.