2025 rates for non-members (suppliers) announced

As a supplier (non-member) on the Royal FloraHolland platform, we would like to inform you of the rates that will apply to you as from 1 January 2025.

View all rates for 2025

Limited increases for 2025
Every day, growers, buyers and Royal FloraHolland strive to obtain the best possible prices for flowers and plants. However, cost control remains a major challenge for the entire sector, as we have not yet fully succeeded together in offsetting rising costs with improved returns.

At Royal FloraHolland, we have worked hard in recent years to focus on reducing our costs. In 2025, part of the overall cost increase will therefore be absorbed through optimising our processes and organisation. In addition, an increase in our rates – in line with inflation – is necessary for the use of our platform by both growers and buyers.

Key changes to rates for 2025
The main rate increases that will apply to non-members (suppliers) from 1 January 2025 at a glance:

1. Contribution adjustment (formerly association fees)
The fixed contribution will remain the same. The variable contribution will rise slightly to 0.625%. The maximum turnover will increase to €1,150,000; this was €1,100,000 in 2024.

2. Sales commission per trading channel
In 2025, the sales commission per trading channel will not be increased and will remain the same as in 2024: 7.6% for auction clock transactions, 8% for Auction Presales transactions, and 2.7% for direct transactions.

3. Indexation of rates for logistics services and supplies
The rates for logistics services and supplies will increase by an average of 4% in line with inflation. We are following the DPI index as far as possible in this regard. The direct trolley levy will be €3.29 per trolley and the auction lot levy will be €2.04 per lot. As from 1 January 2025, we will also be introducing different rates for refrigerated and non-refrigerated storage of clock supply. Going forward, the trolley levy per auction trolley will be €13.02 for refrigerated storage and €11.83 for non-refrigerated storage. You can download the comprehensive 2025 rate card for logistics services and supplies from the website.

4. Indexation of other rates
The other rates will be increased by an average of 4% in line with inflation. We are following the DPI index as far as possible in this regard. You can view the comprehensive 2025 rate cards for all services by subject on the website.

Member packs offer benefits
Becoming a member of the Royal FloraHolland cooperative offers you various benefits. Member packs make membership particularly attractive in terms of rates for our services. We offer four packs: Direct focus, Direct flex, Auction flex and Auction focus. On the rate card for members, you will find the 2025 rates that apply to the various member packs listed by sales method and volume benefits.

Need more information?
Do you have any questions about the 2025 rates and the conditions for selling on the Royal FloraHolland platform? If so, please contact your account manager or our Customer Contact Centre on +31 88 789 89 89. They are available Monday to Thursday from 05:30 am to 17:00, and on Fridays from 05:30 am to 16:00.

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