Jolanda Heistek appointed Manager of Cooperative Services at Royal FloraHolland

Jolanda Heistek starts her role as Royal FloraHolland’s Manager of Cooperative Services on 1 September 2023. She has extensive experience in the floriculture sector, including nine years as Director of Greenport West-Holland, where she established a networking organisation for the sector. This is relevant experience she can put to good use in her new role managing the Members’ Council Team, with a focus on connecting all members with the Members’ Council and overseeing the 27 Royal FloraHolland Product Committees (FPCs).

Chief Grower Officer (CGO) Claudia Hölzel: "Jolanda is an asset to our cooperative and international floriculture marketplace. We are constantly developing and Jolanda is a real connector, with a broad background and network in the floriculture sector. She therefore understands the issues, interests and challenges facing our members and the sector. I would also like to thank Marielle Ammerlaan for her dedication and energy in guiding the Members’ Council Team and FPCs towards the next phase. Jolanda can build on the foundation that has already been laid here."

Jolanda Heistek: "I am very excited to be embarking on the green and colourful world of Royal FloraHolland after my holidays. I look forward to working on the future of the cooperative for and with its members. Together, we can make floriculture even more beautiful."