The Data committee members

"I provide independent advice on proposals discussed in the data committee and explain technological developments. I also reflect on observations made by the auditor who examines the data policy annually."

"One of the objectives from Floriday for logistics is a comprehensive track & trace for the entire logistics journey from supplier to buyer. My role within the data committee is to be a sounding board and to provide advice from a logistics perspective."

"The reason I participate in the data committee is that as a FloraHolland member, we feel responsible for data policy. In addition, as a member, I want to contribute to a healthy and secure cooperative."

"We want to handle data from both growers and buyers with integrity. To this end, we have an information policy. The data committee discusses and evaluates the implementation of the data and information policy. It is essential that growers and buyers can trust Royal FloraHolland to keep data captured in Floriday confidential."

"As a representative of the Member Council of Royal FloraHolland, I participate in the data committee. Data, and particularly its security, is becoming increasingly important. I think it is very important to keep abreast of that. Ironclad protection is crucial to keep all processes running undisturbed."

"I am responsible for data policy within Royal FloraHolland. In doing so, I share information with the data committee, provide feedback on measures, discuss new possibilities and opportunities, and supervise the audit. Careful handling of data is essential in a digital world."

"I represent both the buyers and Blueroots shareholders on the trading side. In doing so, I serve the interests of trade in the much-needed digitisation and modernisation of the (inter)national ornamental horticulture sector, with the aim of safeguarding the role of the Netherlands and trade associations."

"From the buyers' perspective, I take a critical look at Royal FloraHolland's data developments. For example, for the reliable use of Floriday and the data, it is essential that the preconditions are met clearly and transparently. The data committee plays an important advisory role towards Royal FloraHolland in this respect."