Entrepreneurship with insight

Unique flower and plant concept for your shop(s)

Ambitious retailers want to stand out in the market and grow. The starting point for growth lies in recognising revenue opportunities within your business, as well as within your (retail) customers. Our Retail Services offer advice and a plan of action to recognise and foster revenue opportunities for you and your (retail) customers. We research consumer purchasing behaviour and identify opportunities. We look at what people are spending, on what and when, so that products can be aligned with this in a logical way. This approach results in more coherence in the product range of retailers and leads to higher turnover and less wastage. Together with a team of experts, you will create a plan for a unique flower and plant concept for your customer(s). And because your customers will perform better in the flowers and plants section, with Retail Services you also cultivate a customer relationship set to last.

Services

Retail Services

Revenue opportunities in the flowers and plants section are not always obvious. This makes exploring these opportunities and then capitalising on them worth the effort. What’s the consumer experience? What occasions, places and products prompt people to go out and buy? Retail Services by Royal FloraHolland helps you recognise these revenue opportunities and offers support in achieving growth and differentiation with your audience.

Up-to-date market and consumer data in one place

At Royal FloraHolland, we have a wealth of market data. This data contains valuable information to strengthen your commercial business strategy and explore (potential) markets. Want to know where opportunities lie for a specific product group or to explore the potential of a country, channel or formula? Our market and consumer data dashboard, Strategic Market Insight, helps you do just that. The dashboard includes consumer data from our annual survey, as well as data on countries, chains, trends and more. You have all market and consumer data at your disposal in one clear dashboard.

Services

Fast insight into all brochure promotions

Our promotion check gives you insight into the brochure promotions of more than 100 retailers in 25 European countries. This is useful information to leverage in your own campaigns.

Services

Additional 'eyes and ears' in the market

Want to know how your products are displayed to end consumers in shops and how consumers rate your products? Our Store Check will help you do just that. We are in contact with consumers from 20 different countries, who will take a look at your products in shops for you, take pictures and share their findings. This is an ideal way for you to have extra 'eyes and ears' in the market.

Discover what else we do

In addition to these services, we offer buyers much more support and many more opportunities. Discover how to further optimise your purchasing and business strategy.

Trade fair and events

Expand your network

Discover business opportunities, gain insight into the latest trends and technologies, and meet potential customers and business contacts in the (inter)national floriculture sector at our trade fairs and events.

See our Trade Fairs and events