Follow the market, buy smart | Buying | Royal FloraHolland skip_content_text
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Follow the market, buy smart

We offer various services to help you trade easily, for example, by sharing knowledge about trends that give you insights and help you make smarter purchasing decisions. Stay up to date and improve your purchasing strategies.

  • Buying in line with your strategy
  • Follow the market, buy smart
  • Certainty about your purchases

    • Support with insight and advice

    We support you in achieving your organisation's goals. With insights and market advice, you will learn to make a difference with your purchases more effectively over time. In addition, the data will help you chart your company's future growth.
    Services

    Strategic Market Insights

    Are you seeking up-to-date market and consumer data to strengthen your commercial business strategy? Do you need insight into (potential) markets? Want to know where the most opportunities lie for a specific product group? Or would you like to explore the potential of a particular country, sales channel or retail formula? You can make your business ambitions a reality with Strategic Market Insight, a market and consumer data dashboard.
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    Services

    Insights: track your purchases

    Insights for buyers give you insight into your own purchases and into the pricing at Royal FloraHolland. For example, you can find out how your purchasing prices compare with average prices. This service is based on a Power BI Dashboard app.
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    Services

    Trade Marketing course

    Smart business is achieved with knowledge of Trade Marketing. It helps you discover and capitalise on growth opportunities in retail together with your customers and suppliers. The course consists of six inspiring meetings, including a retail safari.
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    Floriday Laura van der List 11

    Discover Floriday

    Floriday enables you to buy and sell flowers and plants on one platform. It allows you to handle all your commercial processes easily and securely. Work online or connect to your own software package.
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    Services

    Product Market View

    Want to keep an eye on the development of a specific product group in the market? Our Product Market View service provides you with a comprehensive report of market developments, including our Product Manager's opinion on the direction in which the product group is moving.
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    Services

    Retail Services

    Growth begins with recognising revenue opportunities for you and your customers. Get advice on making the most of these opportunities in the retailer’s flower and plant section and achieve your growth ambitions.
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    Purchasing on our Royal FloraHolland platform

    On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.
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    Rates

    View the current rates for our buyer services on our Royal FloraHolland platform.
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    Contact

    We are happy to answer all your questions

    Get in touch with us.