Certainty about your purchases | Buying | Royal FloraHolland skip_content_text
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Certainty about your purchases

You want the assurance that the products you purchase will meet your expectations and bloom beautifully in living rooms. This is why we work continuously to improve our quality policy.

Reliable product information

As a buyer, you want the best possible buying experience. Reliable product information and photos are, therefore, essential to ensure a reliable digital platform, especially as inspections are often carried out digitally these days rather than physically prior to the auction. Good, clear information about a grower’s flower and plant listings improves your buying experience and ensures optimal pricing for growers. It doesn't matter whether you buy on the auction clock or directly through Floriday; you want to be sure that you get the product you’re expecting. If a product fails to meet expectations, we’re here to help you with your complaint.
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Quality Index

Reliable supply information is the basis for a good relationship between growers and buyers like yourself. We maintain scores for all growers in the Quality Index (QI). This also indicates how reliable the supply information is from each grower. Growers are assigned a score based on their reliability: A (high), B (medium) or C (low). The Quality Index is a tool to help you, the buyer, select flower and plant lots.
Services

RFH photo

As a buyer, you want to receive what you’re expecting. With RFH photo, Royal FloraHolland’s photo app on Floriday, we can guarantee this. High-quality product photos of your flower or plant lots and detailed photos of each flower or plant give you a good preview of the flowers or plants. The connection to Floriday also makes it easy to publish these photos in your own online shop.
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Discover Floriday

Floriday enables you to buy and sell flowers and plants on one platform. It allows you to handle all your commercial processes easily and securely. Work online or connect to your own software package.
Services

Image Bank

Want to provide your customers with representative photos of your current assortment quickly and efficiently? Use our Image Bank. Here, you will find photos of all the products you purchase in one central place. It’s quick and easy to transfer them to your own online shop, saving you time and money because the Image Bank is free.

Product complaints

As a buyer, you want the flower and plant lot you bought in the morning to reach your customers as soon as possible. It goes without saying that you want them to receive exactly what you ordered. Sometimes, the quality or grading of a purchased lot does not match what you expected based on the supply information. If this happens, we will be happy to help you resolve this.
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The auction is changing

The auction is still a familiar and successful way for many buyers to purchase flowers and plants. That’s why we’re working hard to future-proof it. The supply and demand of flowers and plants will increasingly be auctioned centrally, with the physical products located at different logistics hubs. Your purchasing process will mainly be carried out at the hub where you are based.
Customised logistics

Logistics fulfilment

Whether you purchase all your flowers and plants on the auction clock directly or prefer a combination of auction and direct trade, we make the purchasing and delivery processes as easy as possible for you.
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Your business, our support

We make trading easy for you. Stay up to date with all market developments, discover purchasing opportunities and achieve greater returns from your retail channels. Select a service to find out more.

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Purchasing on our Royal FloraHolland platform

On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.

Rates

View the current rates for our buyer services on our Royal FloraHolland platform.