Direct purchasing | Buying | Royal FloraHolland skip_content_text
2 X0 A0070

Direct purchasing

Want to buy flowers and plants directly from growers? On Floriday, you can purchase daily, weekly and forward trades directly. Use the Floriday Explorer search function or browse the grower's shop to order listings directly from growers in your network.

In Floriday, you can view and order flower and plant listings from growers for both short and long term. By making connections with growers, you can see the available listings. The 'Direct purchasing' function allows you to quickly make purchases based on accurate (real-time) listings. Real-time listings ensure the certainty of your delivery and reduce errors in order processing.

How does it work?

  • Connect with growers to see their entire assortment and listings. All the prices you see are specific to you, the buyer.
  • You can buy directly from the grower's shop or search for interesting assortments or listings in the Floriday Explorer.
  • If you want to ask a grower for a special offer, you can make a ‘Request'.
  • You always have insight into what has been ordered recently with the handy purchasing overview.
Customised logistics

Logistics fulfilment

Whether you purchase all your flowers and plants on the auction clock directly or prefer a combination of auction and direct trade, we make the purchasing and delivery processes as easy as possible for you.
Smart business

Pay with your preferred method

You can pay for the flowers and plants you buy through us easily using your eWallet or by invoice afterwards. Whichever payment method you choose, transactions through us are always secure and fast.
Services

Your strategy, our support

We make trading easy for you. Stay up to date with all market developments, discover purchasing opportunities and achieve greater returns from your retail channels. Select a service to find out more.

Header koper worden

Purchasing on our Royal FloraHolland platform

On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.

Rates

View the current rates for our buyer services on our Royal FloraHolland platform.