Direct Bidding | Buying | Royal FloraHolland skip_content_text
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Direct Bidding

With Direct Bidding on Floriday, you buy growers' listings directly by immediately bidding the asking price or making a counterbid. When making a counterbid, the contract is entered into as soon as the grower accepts the bid.

  • Buying on the auction clock
  • Auction Presales
  • Direct Bidding
  • Direct purchasing
  • Contract Trade

    • Three key benefits for you

    • A new way of negotiating the price
    • Direct Bidding listings can be found on Floriday
    • Conditions and rates are the same as for the auction clock process

    How does it work?

    Growers place their listings per layer or trolley with an asking price on Direct Bidding. As a buyer, you can either agree to this price immediately or make a counterbid until 3.00 pm. The minimum bid price will be set by the grower and counterbids are accepted until 3.15 pm. Flowers or plants are delivered the next day between 6.00 am and 7.00 am at the delivery location of your choice.
    See how it works
    Customised logistics

    Logistics fulfilment

    Whether you purchase all your flowers and plants on the auction clock directly or prefer a combination of auction and direct trade, we make the purchasing and delivery processes as easy as possible for you.
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    Discover Floriday

    Floriday enables you to buy and sell flowers and plants on one platform. It allows you to handle all your commercial processes easily and securely. Work online or connect to your own software package.
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    Smart business

    Pay with your preferred method

    You can pay for the flowers and plants you buy through us easily using your eWallet or by invoice afterwards. Whichever payment method you choose, transactions through us are always secure and fast.
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    Everything at a glance

    Everything you need to know about Direct Bidding at a glance

    Services

    Your strategy, our support

    We make trading easy for you. Stay up to date with all market developments, discover purchasing opportunities and achieve greater returns from your retail channels. Select a service to find out more.

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    Retail services

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    Purchasing on our Royal FloraHolland platform?

    On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.
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    Rates

    View the current rates for our buyer services on our Royal FloraHolland platform.
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    Contact

    We are happy to answer all your questions

    Get in touch with us.