
Buying on the auction clock
Growers have been selling their flowers and plants through Royal FloraHolland auction clocks for over a hundred years. Our primary aim is to ensure optimal pricing with the lowest possible costs.
We consider it important to make the purchasing process on the auction clock, and therefore the auctioning itself, more efficient. We’re investing in that. This makes trading via the auction clock increasingly easy. Our priority is to always provide easy access to the most comprehensive assortment of flowers and plants in the world.
Every day from 6 am, you can buy digitally via Remote Buying, and you have access to thousands of different varieties of flowers and plants. You can find everything you’re looking for in one go and decide where you do this: at our logistics hubs, from your own workplace, or at another location. After the auction, we will deliver all your purchases in your chosen time slot with our Customised Logistics.
Every day from 6 am, you can buy digitally via Remote Buying, and you have access to thousands of different varieties of flowers and plants. You can find everything you’re looking for in one go and decide where you do this: at our logistics hubs, from your own workplace, or at another location. After the auction, we will deliver all your purchases in your chosen time slot with our Customised Logistics.
How does it work?
- Remote Buying allows you to buy online from all of Royal FloraHolland's flower and plant auction clocks.
- To buy from the auction clock, you need a subscription to Remote Buying; we’ll install the software on your PC or laptop for you.
- Always use a reliable internet connection via a network cable (not Wi-Fi).
Marking your listings
Want to make sure that the products you buy on the auction clock are the ones you saw earlier that day? Then use your smartphone to mark the auction listings lots that are of interest to you while viewing the auction listings. You will then be automatically notified when the lots come up for auction. This saves you time and helps minimise stress.


Auction
Everything at a glance
Everything you need to know about buying on the auction clock at a glance.
Contact
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