Buying on the auction clock | Buying | Royal FloraHolland skip_content_text
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Buying on the auction clock

Growers have been selling their flowers and plants through Royal FloraHolland auction clocks for over a hundred years. Our primary aim is to ensure optimal pricing with the lowest possible costs.

We consider it important to make the purchasing process on the auction clock, and therefore the auctioning itself, more efficient. We’re investing in that. This makes trading via the auction clock increasingly easy. Our priority is to always provide easy access to the most comprehensive assortment of flowers and plants in the world.

Every day from 6 am, you can buy digitally via Remote Buying, and you have access to thousands of different varieties of flowers and plants. You can find everything you’re looking for in one go and decide where you do this: at our logistics hubs, from your own workplace, or at another location. After the auction, we will deliver all your purchases in your chosen time slot with our Customised Logistics.

How does it work?

  • Remote Buying allows you to buy online from all of Royal FloraHolland's flower and plant auction clocks.
  • To buy from the auction clock, you need a subscription to Remote Buying; we’ll install the software on your PC or laptop for you.
  • Always use a reliable internet connection via a network cable (not Wi-Fi).
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The auction is changing

The auction is still a familiar and successful way for many buyers to purchase flowers and plants. That’s why we’re working hard to future-proof it. The supply and demand of flowers and plants will increasingly be auctioned centrally, with the physical products located at different logistics hubs. Your purchasing process will mainly be carried out at the hub where you are based.

Marking your listings

Want to make sure that the products you buy on the auction clock are the ones you saw earlier that day? Then use your smartphone to mark the auction listings lots that are of interest to you while viewing the auction listings. You will then be automatically notified when the lots come up for auction. This saves you time and helps minimise stress.
Aanbod markeren
Aanbod markeren
Customised logistics

Logistics fulfilment

Whether you purchase all your flowers and plants on the auction clock directly or prefer a combination of auction and direct trade, we make the purchasing and delivery processes as easy as possible for you.
Logistieke afhandeling
Logistieke afhandeling
Floriday Laura van der List 11

Discover Floriday

Floriday enables you to buy and sell flowers and plants on one platform. It allows you to handle all your commercial processes easily and securely. Work online or connect to your own software package.
Smart business

Pay with your preferred method

You can pay for the flowers and plants you buy through us easily using your eWallet or by invoice afterwards. Whichever payment method you choose, transactions through us are always secure and fast.
Betalen op jouw manier
Betalen op jouw manier
Services

Your business, our support

We make trading easy for you. Stay up to date with all market developments, discover purchasing opportunities and achieve greater returns from your retail channels. Select a service to find out more.

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Purchasing on our Royal FloraHolland platform

On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.

Rates

View the current rates for our buyer services on our Royal FloraHolland platform.
Tarieven
Tarieven