Auction Presales | Buying | Royal FloraHolland skip_content_text
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Auction Presales

Some buyers want a wide choice of flowers and plants but only want to buy in small quantities. With Auction Presales in Floriday, you can purchase fresh auction listings even before the auction starts.

Flowers and plants are available as early as one day before the auction, from 12.00 pm until no later than 5.55 am. You can buy auction listings for the next day starting from one packaging unit, and you have the option to immediately make your purchases available in your online shop.

What do we offer you?

  • Current listings, available daily before the auction
  • You can purchase from as little as one packaging unit
  • Purchasing Auction Presales listings through the Floriday Explorer

How does it work?

From 12:00 pm to 5:55 am, you buy small quantities of an auction lot before the auction at a price set by the grower. You will receive your purchases in your box after the auction. Delivery of the flowers and plants takes place through the same logistic processes as for the auction, in accordance with the same conditions and rates. As a result, you can be sure you will receive the products in your box on time.

If you link your online shop to Floriday, you can immediately offer the products you purchase through Auction Presales on your online shop — even before the auction starts on the auction clock. You can then buy only the products that your customers order.
Customised logistics

Logistics fulfilment

Whether you purchase all your flowers and plants on the auction clock directly or prefer a combination of auction and direct trade, we make the purchasing and delivery processes as easy as possible for you.
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Discover Floriday

Floriday enables you to buy and sell flowers and plants on one platform. It allows you to handle all your commercial processes easily and securely. Work online or connect to your own software package.
Services

Your strategy, our support

We make trading easy for you. Stay up to date with all market developments, discover purchasing opportunities and achieve greater returns from your retail channels. Select a service to find out more.

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Purchasing on our Royal FloraHolland platform?

On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.

Rates

View the current rates for our buyer services on our Royal FloraHolland platform.