Simplified dealmaking

Simplified dealmaking today

You’ll always find what you’re looking for on our Royal FloraHolland platform. We have the most extensive assortment of flowers and plants in the world. Whether you buy through the auction clock or directly from one of our growers on our digital platform, Floriday, you can always trade quickly, easily and securely.

Simplified dealmaking tomorrow

Digitalisation and internationalisation are dramatically changing the way business is done. Therefore, we are continually investing in innovating and improving our purchasing options, including by transitioning away from outdated technology and expanding the possibilities in Floriday.

Discover Floriday

Floriday enables you to buy and sell flowers and plants on one platform. It allows you to handle all your commercial processes easily and securely. Work online or connect to your own software package.

Purchasing in line with your strategy

You have your own purchasing strategy. Like everyone, you want to buy your flowers and plants as efficiently as possible and at the best price. We support you in a way that suits you. With purchasing options such as the auction clock, Auction Presales, Direct Bidding or Direct Sales.

Follow the market, buy smart

When you do business based on market data, you increase your chances of achieving your commercial goals. Our data services give you insight into the latest consumer trends in floriculture, your purchasing figures and the position of your flowers or plants on the shelf.

Certainty about your purchases

You want the assurance that the products you purchase will meet your expectations and bloom beautifully in living rooms. This is why we work continuously to improve our quality policy, which is crucial in an increasingly digital world.

Purchasing on our Royal FloraHolland platform

On our international Royal FloraHolland platform, you will always find the most comprehensive assortment at the right price. Over 50 million flowers and plants are traded every day. You won’t find an assortment as complete as ours anywhere else. With methods such as auction clocks and direct trade, buying is easy and you have access to almost 5,000 growers.

Services

Your strategy, our support

We make trading easy for you. Stay up to date with all market developments, discover purchasing opportunities and achieve greater returns from your retail channels. Select a service to find out more.