Moving forward together

Royal FloraHolland can only fulfil its ambition to be the international floriculture platform of the future together with you – member, grower, buyer and employee. With the 'Together with You’ (Samen met jou) campaign, we show how we are on the road to achieving that goal through personal stories.

Simplified dealmaking

Customised logistics

Smart business

Growing greener together

In the cooperation

The world is changing at lightning speed. And Royal FloraHolland is changing in line with that. We are doing that together with our (member) growers, buyers and employees. In this way, we ensure the cooperative remains strong and we continue to be a leading floriculture marketplace, where we link supply and demand, and strive for the best possible prices at the lowest possible costs. With our three customer promises, we are creating opportunities for long-term success. Based on our sustainable ambition 'Growing greener together', we are making the cooperative more sustainable. We are also encouraging that among buyers, growers and in the floriculture chain in general. This is reflected in our services:

Together with you simplified dealmaking

Buy and sell the way you want. Trade daily with our reliable buying and selling methods on Floriday, the international digital floriculture platform. You will find the widest and deepest range of flowers and plants in the world.

Together with you customised logistics

Logistics that moves with you. You decide how to sell your flowers or plants. Arrange your logistics easily with our comprehensive logistics solutions that align seamlessly with your business.

Together with you smart business

We offer growers and buyers various services and advice on payment, selling your flowers or plants and business premises at our hubs. This is how we help you do business smartly and reliably.

Steps towards the future

Together with you, we will fulfil our ambitions and take the steps towards the future. Through stories, we take you through the steps we are taking on our way to a future-proof and sustainable Royal FloraHolland platform. In this way, we are increasingly shaping our shared future. We would therefore like to hear what your ambitions are and how we can help you move forward!

In the ‘Together with you’ series, you can read personal stories from our growers, buyers and employees. Stories in which they tell about their ambitions, wishes and the challenges they face. Connect to grow.

Latest news about Together with you

Floriday

Riza Growers: saving time through digitisation

Digitalisation was a key issue for Riza Growers from day one. By digitising the sales process, the company now saves around 40 hours a week. But why do they think digitisation is important? And how did they digitise their processes?

January 30, 2025

Cooperation

Grower Bart van der Veken: ‘Cost capping needed’

In the Belgian town of Scheldewindeke, some 20 minutes south of Ghent, for 35 years specialist in growing smaller sizes of conifers for the higher segment. According to Bart, what is the added value of the cooperative, what goes well and where are points of attention?

September 6, 2024

Moving forward together

Cooperation and independence: The keys to success at J&P ten Have

‘Royal FloraHolland's 100% payment guarantee provides a solid basis for economic security, allowing us to focus more on our core activities,’ says Peter ten Have, director of pot plant nursery J&P ten Have.

August 22, 2024