Annual report 2024 skip_content_text
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Annual report 2024

Royal FloraHolland closed 2024 with a positive result of 6 million euros (after tax) and a product sales of 5.3 billion euros. CEO Pieter Bootsma and CFO David van Mechelen look back and ahead.

See the annual report 2024

Strengthening the floriculture chain

Pieter Bootsma, CEO: ‘It is good to see that we were able to make a profit again in 2024, after a loss in 2023. In 2024, we invested heavily in the further development of the logistical and digital floriculture platform, which form the basis for all Royal FloraHolland activities. We will continue to develop this in 2025 with the aim of strengthening the floriculture chain.’
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A positive result for 2024

‘The result for 2024 was 23 million euros better than in 2023. The good turnover is mainly explained by the increase in the average unit price for flowers. In addition, the company has managed costs, with the Fit for Future programme already contributing in 2024. Energy costs last year were 8 million euros lower than in 2023, and savings have been realised through a more professional purchasing policy,’ said David van Mechelen, CFO.
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Key figures 2024

Read our customer cases

By working together with all parties in the floriculture sector, we strengthen each other and ensure a prosperous future. In these interviews, we show how this collaboration works in practice and how buyers, growers, members and Royal FloraHolland strengthen each other.

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Sustainability report

Royal FloraHolland takes its responsibility in the field of ESG (Environmental, Social and Governance) seriously. With this sustainability report in accordance with the CSRD, we offer insight into our progress in the field of sustainability, with which we, as a cooperative, create value for the long term.
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Annual report 2024
Annual accounts 2024
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