Central Auctioning for suppliers

Local clocks N12, N13, A14, A16, A17 and the auction groups of plants from clock R4 will be merged on the new central clocks. There will be a maximum of 6 central plant clocks, with less supply we will work with 5 clocks. These are clock numbers C14 to C19. The classification green/flowering and outdoor will remain the same as far as possible. The start time of all central plant clocks is 06:30 and the CCs will be auctioned at the front of the auction schedule on clock C18.

Because all plants are on order picking before the transition to Central Auctioning, we switch to ‘random grower draw’ (also called random supplier draw). This is the fairest form of draws. Every day, Royal FloraHolland determines for each auction group which grower will be auctioned first, second etc. This applies to all auction positions. As a supplier, you can influence the auction order of your own products. For example, on the basis of letter number (this is the standard), on the basis of most important characteristic, or highest Clock Pre-Sale price.

The merging of auction clocks has an impact on auction schedules. This is especially important for buyers to know, but also useful for you to be aware of. This is because the merging of auction clocks may also affect the auction clocks of other product groups.

View the current auction schedules of the central clocks here: